Travel trends in 2025

The world of travel is constantly evolving, and 2025 promises to be a pivotal year in this transformation. With advancements in technology, a growing focus on wellness, and an increasing concern for the environment, travellers in 2025 will seek experiences that are more personalized, responsible, and technologically advanced.

What are the travel trends for 2025? In this article, we break down the main innovations set to shape the travel industry, influencing destinations, experiences, and tourist preferences.

1. Sustainable and conscious travel

Climate change and the environmental impact of tourism have driven a shift in traveller preferences, with more people seeking eco-friendly options. Travellers will favour brands and businesses that promote sustainable practices, such as plastic-free tourism, carbon footprint reduction, and support for local communities. This trend, known as "Travel Loving Care," aims to minimize tourism’s harmful effects while advocating for positive impacts on destinations.

2. Artificial Intelligence and social media as sources of inspiration

Artificial Intelligence (AI) and big data are transforming our lives, and tourism is no exception. Travel companies are leveraging advanced technologies to offer more personalized experiences tailored to individual traveller preferences. In 2025, we can expect fully customized itineraries, where AI designs travel plans based on a user’s interests, travel history, culinary preferences, and even mood.

Similarly, social media continues to be a significant influence. Approximately 47% of Spain’s population looks to social media when choosing vacation destinations.

Augmented reality (AR) will also play a key role, enabling travellers to access real-time information about destinations, from the history behind a monument to top dining recommendations.

3. The resurgence of urban getaways

After years of favouring remote and tranquil destinations, major cities are regaining travellers’ attention. It’s estimated that by 2025, around 60% of people will choose to explore Europe’s leading capitals and urban centers. These trips, ideal for enjoying cultural experiences, gastronomy, and entertainment, stand out for their convenience, accessibility, and high-quality tourist services.

4. Nostalgia travel

In a fast-paced world full of constant changes, travellers are looking to reconnect with moments from the past that brought them happiness. This phenomenon, called "escapist nostalgia," drives interest in traditional activities like camping or travelling in camper vans, particularly among millennials.

This trend also ties in with a retro influence. In the U.S., cities like Miami, iconic for their 1980s glamour, are regaining prominence. Even themed accommodations, such as vintage-style cabins or those inspired by classic toys like Polly Pocket, are making waves on platforms like Airbnb.

5. Solo travel

Solo travel will be a major trend in 2025, especially among men. Previously, solo travel was dominated by women, but next year, 30% of men are considering travelling alone, compared to 23% of women. This type of journey reflects a desire for transformative and self-discovery experiences, far from technology, social media, and the virtual world.

6. Asia's tourism revival

After several years of restrictions, Asia is re-emerging as a prime tourist destination. Countries like China and Thailand have eased entry regulations, South Korea is sparking interest thanks to popular series like Squid Game, and Tokyo has improved its air connectivity with Europe, making trips to Japan more frequent and accessible. These factors are putting Asia back on the map and in travellers’ sights.

The tourism landscape of 2025 emerges as a reflection of technological advancements and shifts in travellers' priorities and values. The trends shaping the new year will not only transform the way we travel but also the impact we leave on the world in doing so. The key lies in adapting, being mindful of our choices, and embracing the journey—not just as a destination, but as an opportunity to grow and connect with what truly matters.